With summers arrival, the nutraceutical industry experiences a distinct shift in consumer priorities and purchasing behaviour. Warmer temperatures, increased physical activity, and a renewed focus on personal wellness all converge to signal a shift in demand that forward thinking brands should consider. From the surge in electrolyte and recovery products driven by rising global temperatures, to the seasonal spike in activity and sports nutrition, as consumers embrace the warmer months, summer represents a critical window of commercial opportunity.
This report identifies three key trends shaping the summer nutraceutical landscape and presents some of the ingredient solutions available exclusively through Science Based Ingredients (SBI) that are positioned to meet each of these growing market demands. Whether your brand is looking to formulate a new product or strengthen an existing line, SBI offers proprietary, innovative ingredients that can help you bring effective and captivating products to market.
Trend 1: Hydration/Recovery Support
The Need
Hydration has become one of the most significant and fast-growing categories in the supplement industry. As temperatures rise, so does consumer demand and hydration product sales during summer months can reach two to three times the volume seen in winter, underscoring the powerful seasonal nature of this category.1
This trend is being reinforced by measurable shifts in global climate patterns. The World Health Organization (WHO) has reported a sustained increase in the frequency and severity of heatwaves worldwide, while the World Meteorological Organization (WMO) has confirmed that recent years are ranking among the warmest on record, with temperature irregularities continuing across multiple regions.2 The Centers for Disease Control and Prevention (CDC) has also observed a rise in emergency department visits linked to heat stress in the United States. Collectively, these developments are reshaping how consumers and organizations perceive hydration elevating it from a performance consideration to a fundamental health priority.2
Market Opportunity
The hydration supplement market is valued at USD $41.8 billion in 2026 and is forecasted to reach $89.4 billion by 2036, registering a compound annual growth rate (CAGR) of 7.9%.3 This global expansion is being fueled by a heightened awareness of electrolyte balance, the rise of active lifestyles, and a growing consumer shift toward preventive health. Among the leading markets, India is experiencing the strongest momentum at an 8.9% CAGR, propelled by climate-related hydration demands and a rapidly expanding fitness nutrition sector. China follows closely at 8.4%, buoyed by urban wellness trends and increased participation in sports. In the United States, a 7.6% CAGR reflects the widespread adoption of sports nutrition ongoing reformulation within the functional beverage space. Germany is growing at 7.2%, driven by health-conscious consumers and a well-regulated supplement environment, while the United Kingdom rounds out the top markets at 6.8%, supported by a strong endurance sports culture and the mainstreaming of everyday hydration wellness.3 Collectively, these figures point to a broadening of the hydration supplement category beyond athletic use, into everyday preventive health and wellness.
SBI Solution: Oselan®
To address the growing consumer demand for effective hydration/recovery support, SBI offers Oselan®. Oselan® contains 22 minerals and trace elements designed to support the body at the cellular level and aid in recovery. With a clinical dose of 1 gram daily, Oselan® is Health Canada approved (NPN 80127558) and carries claims that it helps to maintain proper muscle function and helps in energy metabolism. These are two functions that are critically important during periods of heat and elevated physical exertion.
Oselan® is a 100% water soluble powder offering significant formulation flexibility. It is manufactured in a state of the art FSSC 22000 manufacturing facility in France, is Non-GMO, Kosher, Halal, Health Canada approved (NPN) and self affirmed GRAS.
Trend 2: Joint Health
The Need
Summer tends to push people to move more with longer walks, weekend hikes, outdoor sports, and a general uptick in physical activity are all hallmarks of the season. For many joint discomfort is a real barrier that stands between their intentions and their activity levels. Joint conditions are far more prevalent than many realize. In the United States alone, 21.2% of adults live with arthritis, osteoarthritis being the most common form.4 The symptoms; pain, stiffness, aching, and swelling around the joints, all directly impact quality of life and can significantly limit movement, making joint health a category with strong and sustained consumer demand heading into summer.4
Market Opportunity
The global bone and joint health supplement market was valued at USD $14.17 billion in 2024 and is projected to reach USD $27.16 billion by 2033, reflecting a CAGR of 7.57% over that period.5 North America leads globally in this category, holding a 35.50% share of the market in 2024, reinforcing the significant commercial opportunity available to brands formulating in this space.5
SBI Solutions: Biovaflex®, Univestin® & AyuFlex®
Biovaflex® is an egg membrane derived ingredient with a clinical daily dose of 450 mg per day and Health Canada approval (NPN 80049711). Biovaflex® carries a comprehensive set of joint health claims: it helps reduce pain and stiffness associated with osteoarthritis, helps relieve joint pain associated with osteoarthritis of the knee, helps reduce blood C-reactive protein levels (a clinical marker of inflammation) and starts to help reduce pain in as few as 5 days. Biovaflex® is Halal, Kosher, and is available in powder, capsule, tablet, gummy, chews, sachet, and stick pack formats.
Univestin® is a proprietary blend of Scutellaria baicalensis and Acacia catechu formulated for joint health. Univestin® helps improve decreased range of motion associated with osteoarthritis of the knee in as few as 7 days, begin relieving joint discomfort in 5 days, and reduce joint stiffness in 3 days. It also provides antioxidants that help protect cells against oxidative damage caused by free radicals. Univestin® is manufactured is FSSC 22000 and GMP certified facilities and is available in powder, sachet, liquid, capsule, tablet, and gummy formats, with a three-year shelf life.
AyuFlex® is derived from Terminalia Chebula and is specifically indicated for joint health. With a clinical daily dose of 500 mg twice daily and Health Canada approval (NPN 80079595), AyuFlex® carries claims that it helps to reduce joint discomfort and stiffness associated with osteoarthritis and helps to improve mobility associated with osteoarthritis of the knee. AyuFlex® is Halal, Kosher, and Non-GMO Project Verified, available in capsule, tablet, liquid, sachet, stick pack, gummy, and ready-to-drink formats, with a three-year shelf life.
Trend 3: Sports Nutrition
The Need
Growing health and fitness awareness is one of the most powerful forces driving the sports nutrition category forward. As more individuals commit to active lifestyles and prioritize physical well-being, demand for sports nutrition products including protein powders, energy supplements, recovery and hydration solutions has surged. Summer amplifies this effect as outdoor activities, recreational sports, and gym attendance all increase with warmer weather. Consumers are actively seeking supplements that can support their performance and help them achieve their physical goals.
Market Opportunity
Valued at USD $71.55 billion in 2025, the global sports nutrition market is on track to reach USD $138.48 billion by 2033, reflecting a CAGR of 8.7% over that period.6 With North America capturing a 47.7% revenue share of the global market in 2025, the commercial opportunity for brands operating in this region is substantial.6
SBI Solutions: Watts’Up®, PeakATP®, Primavie® & Plant-Based Proteins
SBI offers a number of sports nutrition ingredients and plant-based proteins to help brands capitalize on this trend:
Watts’Up® is a Citrus Fruit Extract standardized to 90% Hesperidin, indicated for sports performance and pre-workout applications. With a clinical daily dose of 500 mg per day and Health Canada approval (NPN 80128119), Watts’Up® carries claims as an athletic support supplement that helps improve physical performance during exercise in trained male athletes and helps to improve average power output during high-intensity exercise in moderately trained individuals. It also provides antioxidant activity, helping to fight and protect cells against oxidative damage caused by free radicals. Watts’Up® is Non-GMO Project Verified can be formulated into powder with a five-year shelf life.
PeakATP® is derived from Adenosine 5’ Triphosphate Disodium and is specifically formulated for pre-workout performance. With a clinical daily dose of 400 mg per day and Health Canada approval (NPN 80135561), PeakATP® carries a robust set of claims: it helps to increase strength and power when used in conjunction with regular weight and resistance training and a healthy balanced diet, helps to improve physical performance, helps to increase muscle thickness, helps improve strength and performance in repetitive bouts of brief and highly intense physical activity, and helps to increase lean mass. PeakATP® is certified Non-GMO, Vegan, Kosher, Halal and manufactured in an FSSC 22000 facility.
PrimaVie® is a purified Shilajit extract standardized to greater than 50% Fulvic Acid, specifically intended for male health and sports performance applications. With a clinical daily dose of 250 mg twice daily and Health Canada approval (NPN 80079589), PrimaVie® carries the claim that it helps support normal free and total testosterone levels in men between 45 and 55 years of age making it a compelling and differentiating ingredient for brands formulating within the men’s health and active nutrition space. PrimaVie® is Halal, Kosher, Non-GMO Project Verified, Self-Affirmed GRAS and Gluten free with a five-year shelf life.
Plant-Based Proteins are a foundational component of the sports nutrition category, and SBI offers a comprehensive portfolio of high-quality plant-based protein options to meet the growing demand from both performance-focused and everyday wellness consumers.
In the pea protein category, SBI carries Clear Pea Protein, Conventional Pea Protein and Certified Organic Pea Protein (available in both 100 mesh and 200 mesh powder formats). All pea protein options are Kosher, Halal, Gluten Free, Soy Free and Non-GMO Project Verified. They are all manufactured in BRC and HACCP certified facilities, compliant with ISO 9001, ISO14001, and ISO 2200 certified facilities.
For brands seeking rice-based protein solutions, SBI offers Clear Brown Rice Protein, Conventional Brown Rice Protein, and Certified Organic Brown Rice Protein. All Brown Rice proteins are Kosher, Halal, Gluten Free, Soy Free and Non-GMO Project Verified. They are produced in BRC, HACCP, ISO 9001, ISO 14001 and ISA 2200 certified facilities. SBI also offers Soy Protein 90% and Certified Organic Soy Protein 90%. Together, SBI’s plant-based protein portfolio gives formulators exceptional flexibility to meet the diverse preferences of today’s sports nutrition consumer, whether they are formulating a performance shake, a ready-to-drink beverage, or a functional food product
The summer season presents a uniquely concentrated window of consumer demand across three high-growth nutraceutical categories: hydration/recovery support, joint health, and sports nutrition. Each of these trends is underpinned by measurable demographic shifts, evolving consumer behaviours, and expanding global market valuations that are expected to sustain growth well into the next decade.
Science Based Ingredients is uniquely positioned to support brands in seizing these opportunities. SBI’s portfolio of proprietary, innovative ingredients including Oselan®, Univestin®, Biovaflex®, AyuFlex®, Watts’Up®, PeakATP®, Primavie® and a comprehensive range of Plant-Based Proteins provides formulators and brand owners with the tools they need to create safe, effective, and captivating health products that resonate with today’s health-conscious consumers.
To learn more about any of the ingredients featured in this report, or to discuss formulation opportunities for your brand, please contact a sales representative or email Info@sciencebasedingredients.com.
References
1 Crescent Edge Consulting, Seasonal Demand Patterns for Supplements Inventory Plans. https://www.crescentedgeconsulting.com/blog/seasonal-demand-patterns-for-supplements-inventory-plans
2 Persistence Market Research, Hydration Supplement Market. https://www.persistencemarketresearch.com/market-research/hydration-supplement-market.asp
3 Future Market Insights, Hydration Supplement Market Report. https://www.futuremarketinsights.com/reports/hydration-supplement-market
4 Centers for Disease Control and Prevention (CDC), Arthritis Fact Sheet. https://archive.cdc.gov/www_cdc_gov/chronicdisease/resources/publications/factsheets/arthritis.htm
5 Grand View Research, Bone and Joint Health Supplements Market Report. https://www.grandviewresearch.com/industry-analysis/bone-joint-health-supplements-market-report
6 Grand View Research, Sports Nutrition Market. https://www.grandviewresearch.com/industry-analysis/sports-nutrition-market
Post Published Date: June 23, 2026
